Realizing how awkward it is for many women to carry around (let alone purchase) condoms, Proper Attire has come to the rescue. Using design to make their product discreet, Proper Attire has adorned condom packages in stylish looks such as the sweet, and poetic, fig-leafed motif pattern (above). According to the company's press release:

"PROPER ATTIRE(TM) is making a lifestyle statement with the premiere of the new and stylish condom that is being called the "must-have" fashion accessory. Featuring a chic package with a unique fig leaf print, PROPER ATTIRE(TM) was designed to encourage women to feel more comfortable about carrying and buying condoms. That's why it's "Required for entry(TM)."

All proceeds from Proper Attire condoms will benefit Planned Parenthood Federation of America. Now you won't have to feel embarrassed when the condom package spills from your purse, just fashionable.

Seventeen magazine has challenged its readers to dream big with their campaign What's Your Plan A. teaming up with the Candies Foundation (check out their great "Pause Before You Play" campaign), Seventeen magazine asks readers to "show us what life dream is keeping you from getting pregnant." Readers are asked to submit a video detailing what their dreams are to the What's Your Plan A? You Tube page and, by doing so, enter to win a trip to New York, including airfare, hotel stay, and an invitation to The Candie's Foundation Event to Prevent -- plus $1,000 to get that special dream off the ground. Prevention never sounded so inspiring.

Leave it up to the smart folks at Princeton University to realize that the promising futures of women students shouldn't be jeopardized by an unintended pregnancy. The ivy league college, to remedy what Congress shamefully has not, decided to subsidize the cost of contraception for students after changes wrought by the Federal Deficit Reduction Act sent college birth control skyrocketing, in some cases, by 900%.

Using a discretionary fund of about $69,000, the university was able to lower the price of a month's supply of generic birth control pills to $6, from the $15 it cost a few months earlier. Mary Hoban, an official with the American College Health Association told Women in Higher Education, "It's new and it's going to be pretty unusual." They don't call them geniuses for nothing.